In our ever-evolving digital landscape, WeChat is a valuable resource for academic societies and publishers looking to boost their content marketing strategies. During a recent fireside chat, Shane Rydquist, Director, Delivery and Solutions at CACTUS, and Lily Li, Manager, Solutions and Business Growth (China) at CACTUS, explored how WeChat is revolutionizing scholarly communication and content […]

The academic publishing market in China is developing quickly but is still in a growth phase. This provides tremendous opportunities for international publishers and societies to expand their international presence, diversify their revenue streams, etc. Currently, the Chinese research ecosystem boasts an increasing number of internationally recognized scientists producing high-quality research. (For example, in 2022, China […]